Corporate Vision / Strategic Goals

Every company needs a sharp vision of its future and clearly defined goals to optimally allocate its resources. Only when the direction is clear will all employees work together with full energy and enthusiasm. We help our clients develop these corporate visions and strategic goals through strong interaction with employees from all levels of the company. This process is often accompanied by intricate market and customer analysis which helps set clear priorities for geographic or customer segments.

Market-Based Definition of Strategic Goals - Example from the insurance industry

For a large industrial insurance company in the middle of a fundamental reorganization, we crafted a new corporate vision and a new set of strategic goals. After holding numerous internal workshops and conducting interviews with top management, customers, and even with competitors, we developed the following vision for the client:

Vision Statement

• We are a leading insurance company,
• Our core competency is comprehensive risk management,
• Our core business is providing comprehensive insurance services (including life insurance) to medium- and large-sized companies, but not to consumers
• We serve our clients worldwide

Results

• Clear definition of aspirations and business focus
• High level of acceptance of this vision throughout the company
• Strong growth induced by the newly focused strategy

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