Partners

Juan Rivera

Juan is an expert in pricing, reimbursement and commercial strategy in the pharmaceutical/biotechnology industry. He helps clients maximize the potential of their products by

- identifying the most attractive markets and segments to pursue
- evaluating the potential of compounds and drug portfolios
- guiding product development plans to build customer value
- devising pre-marketing plans
- determining optimal positioning and pricing strategies
- developing post-launch market development and defensive strategies


He has advised more than 15 global pharma/biotech companies in more than 10 countries and has crafted strategies for 2 of the world’s 10 best selling drugs.
Juan received an MBA with High Honors from Boston University and a B.S. in Industrial Engineering from Texas A&M University.

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