Agrochemicals

Challenges for the industry

The agrochemical industry has reached a watershed. Whereas current sales are based on classical plant protection products, future sales are likely to come from completely different types of products such as genetically modified seeds. During the transition to this new – and highly uncertain – market environment, the industry faces an existing market environment characterized by tougher competition, customers who are increasingly price-sensitive, and the growing importance of generics.

The industry's challenge, therefore, is to generate sustainable revenues and profits from current products while effectively investing in new products for an uncertain future.

How Simon-Kucher can help to maximize overall profitability

Simon-Kucher is one of the world's leading management consulting companies focused on marketing and strategy. We improve our clients' long-term competitiveness and profitability by helping them

• change from being product-driven to market-driven
• understand and better serve their customers' needs
• segment their markets better and identify the most attractive segments for their products
• position their products effectively
• generate greater value-to-customer
• price their products for maximum profitability
• manage product life cycles
• understand and predict competitive behavior more accurately
• reduce and cope with uncertainty
• compete successfully in new and emerging markets

Project examples

Repositioning of a herbicide

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