Electricity

Challenges for the industry

Around the globe, the electricity industry is becoming increasingly privatized. Utility companies are now free to conquer new regions and customer segments, but at the same time, they are under attack by established utility companies, IPPs, dealers, brokers and new market players from the financial services sector. Factors critical for success include strong market orientation, speed, profitability and strong growth.

Consulting Services

Whether looking to develop an effective and efficient marketing strategy, build up new business areas, integrate with joint venture partners or enter new markets, we offer our customers first-class, quality assistance. Our services range from the development of innovative new services to new and profitable pricing plans, branding and sales reorganization. We don't stop with concept development. We work together with the customer to implement the solution, then we monitor the results. Our philosophy: we offer our clients complete service. We like to think of it as "one-stop-shopping" for strategy, marketing, sales, and implementation.

Project examples

• Complete marketing strategies
• Services, multi utility concepts, pricing, branding and sales
• Post Merger Integration
• Marketing/Sales Controlling
• New business areas: finance, IT, telecommunications
• Management training
• Organization
• Implementation

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