Software

SKP has devised strategies for leading ISVs like Ariba, Citrix, RSA Security, SAP, Software AG, and Sterling Commerce and completed over 40 projects in 5 countries including China and Brazil.

Project Examples

• Global launch pricing and packaging strategy for a breakthrough innovation
• Global re-pricing strategy for the key revenue-contributing software product
• Global pricing process redesign and training program
• Channel management strategy for value-added resellers
• New software deployment and pricing metrics strategy

SKP has offices in the five largest global software markets: USA, Japan, Germany, UK, and France. We are prepared to help clients strategically maximize profits at any stage in a product’s lifecycle such as product launch, market repositioning, and defensive tactics.

Featured publication: Frank Bilstein and Frank Luby: "How to price pills and programs", Wall Street Journal Europe, August 9th, 2004

Featured conference presentation: Matt Johnson: "Alternative Licensing Strategies: Enabling Growth of the SME Customer Segment", (SoftSummit October 17th, 2006)

Featured press release: "Stop obsessing about pricing metrics", November 2005

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